Feel the Boot
Feel the Boot
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Better than TAM SAM SOM startup market sizing
In this episode of Feel the Boot, host Lance Cottrell delves into the significance of understanding and presenting your startup's market size to investors through the concepts of Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM). He emphasizes the importance of achieving a plausible market opportunity, critiquing the TAM, SAM, SOM methodology for its arbitrariness and complexity, and suggests a more dynamic approach through a bottom-up analysis. Cottrell walks through hypothetical examples to demonstrate how startups can realistically project their growth and market potential. He also covers common pitfalls in market size estimation and offers insights on how to conduct effective market research, ultimately guiding founders toward a more credible and compelling representation of their market opportunity to investors. Read the blog https://ftb.bz/103B Watch the video https://ftb.bz/103V Subscribe the newsletter (for free office hours) https://ftb.bz/Join The episode explaining why angels and VCs need such big exits https://ftb.bz/92V 00:00 Unlocking the Secrets of Market Size in Your Startup Pitch 00:33 Welcome to Feel the Boot: Navigating the Startup Journey 01:09 Why Market Size Matters to Investors 02:29 Decoding TAM, SAM, and SOM: The Basics 04:09 Common Mistakes in Market Size Presentation 05:39 A Real-World Example: The Acme Clothing Company 08:19 Bottom-Up Analysis: A More Accurate Approach 09:36 Finding the Data: Tips for Accurate Market Analysis 14:56 Presenting Your Market Size: A Strategic Timeline Approach 20:49 Conclusion and Next Steps
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