RETHINK RETAIL
RETHINK Retail
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From Boutique to Thousands of Doors: Vanessa Urenda’s Retail Journey
What does it take to scale a specialty brand from a handful of boutiques to thousands of retail doors worldwide? Bellamy Grindl chats with Vanessa Urenda, co-founder of ADA Collectiojn, shares her journey navigating distribution, building curated assortments, and partnering with the right retailers to grow successfully. Discover the strategy, execution, and market insights that make it happen. ⏱ Timestamps: [00:00] Vanessa’s early days & founding Audit Collection [03:15] Building a distribution network: from 50 to 2,500 boutiques [07:40] The power of curated assortments & market segmentation [11:20] Partnering with department stores & specialty retailers [15:00] Creating strategy & execution support for founders [18:45] Lessons learned on growth, retail partnerships & scaling 🔗 Join our community: www.globalretailleaders.com
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