RETHINK RETAIL
RETHINK Retail
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How Good Ranchers Scaled with Purpose, Trust & Innovation
In this Global Retail Leaders episode, host Linda Johansen-James speaks with, Jermain Gil, COO at Good Ranchers, shares how a mission-driven meat subscription business is bringing integrity back to the dinner table. From humble pop-up shop beginnings to launching one of the cleanest chicken nuggets on the market, Jermaine reveals how deep customer understanding, bold experimentation, and a 100% American sourcing commitment set Good Ranchers apart. ⏱ Timestamps: [01:10] The Good Ranchers origin story & ministry roots [04:00] Pop-up shops and pre-launch strategy [07:30] From offline to online: building a DTC model [11:00] Subscription-first success and customer trust [14:20] Money-back guarantee and customer service excellence [17:10] Supporting sustainable American farming 🎧 Listen now and discover how Good Ranchers is changing the food game. 🥩 Join our community at: www.globalretailleaders.com
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