RETHINK RETAIL
RETHINK Retail
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Zippy Paws: Building a Pet Brand That Connects
In this RETHINK Retail episode, Kait Stevens speaks with Ashley Newman, Director of Marketing & Communications at Zippy Paws, about how the brand has navigated its rebrand, fostered a deep connection with customers, and created meaningful in-person experiences that drive loyalty. ⏱ Timestamps: [00:00] Introduction to RETHINK Retail [02:10] Meet Ashley Newman, Director of Marketing & Communications at Zippy Paws [05:30] How Zippy Paws is navigating its rebrand during the pandemic [10:00] The role of in-person events in creating brand loyalty [15:20] Encouraging user-generated content and customer engagement [20:30] Zippy Paws’ unique community-focused marketing [25:45] The brand’s future vision and growth potential 🔗 Join the community or apply to be a guest: www.globalretailleaders.com
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