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Jerome Dubreuil, Global Chief Digital Officer at Decathlon

Join guest host and Top Retail Influencer, Marshall Kay, in this exciting episode of the RETHINK Retail podcast where he explores the world of Decathlon, a renowned sports retailer celebrated for its sustainable practices and innovative RFID technology for self-checkout systems. In this episode, Marshall is joined by Jerome Dubreuil, Global Chief Digital Officer at Decathlon. Tune in as they uncover the profound impact of data quality on stock management and decision-making, showcasing its pivotal role within Decathlon's operations. Plus, gain insights into the importance of a well-structured value chain as well as Decathlon's commitment to the principles of the circular economy and their ongoing efforts in this field. Are you ready to be crowned hottest retail tech of the year? Sign up to participate in RETHINK Retail's Nxt Gen Technology Program at or shoot us an email at If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts! - - - - - - Host: Top Retail Influencer Marshall Kay Produced by: Gabriella Bock Research by: Maggie Schwenn


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