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Socialette: Online Marketing Podcast

Steph Taylor

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Ask Steph: Should I scale my existing offers or create something brand new?

Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In this episode I answer this question by detailing some of the pros and cons around this important decision as well as offering a couple of alternatives... - How scaling one product can minimise the risk and allow more time for focussing on the next thing. - The challenges that present themselves whilst scaling up. - Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time. - The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offer Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph SHOW LINKS: - Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers - Get a copy of my book, 99 Launch Lessons: https://stephtaylor.co/book - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

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