Socialette: Online Marketing Podcast podcast show image

Socialette: Online Marketing Podcast

Steph Taylor



Listen, download, subscribe

Ask Steph: Should I scale my existing offers or create something brand new?

Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In this episode I answer this question by detailing some of the pros and cons around this important decision as well as offering a couple of alternatives... - How scaling one product can minimise the risk and allow more time for focussing on the next thing. - The challenges that present themselves whilst scaling up. - Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time. - The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offer Have a question you’d like me to answer on the show? Write in with your question at SHOW LINKS: - Sign up for my live workshop - Offer Less, Sell More: - Get a copy of my book, 99 Launch Lessons: - Get my Daily Biz Booster emails: - 5 Simple Tweaks to Boost Your Launch Profits: - Want me to spend a day working on your next launch? Book a VIP intensive: - Get The A-Z Podcast Launch Plan: - Get a 30-day free trial of Kajabi: Let's be Instagram friends:

Socialette: Online Marketing Podcast RSS Feed

Share: TwitterFacebook

Powered by Plink Plink icon