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Socialette: Online Marketing Podcast

Steph Taylor

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Is it possible to give away too much for free? This is how I decide what to charge for and what to share for free

There's a common misconception that business owners should give away their best content for free. Today I'm going to tell you why I disagree with this approach and how you can deliver value for free without giving everything away. In this episode we chat about: - Free content (or 'how to' content) doesn't mean problem-solving - Why free content often contributes to the guilt and overwhelm of your audience - The reality is, there's limited value in free... - How free content in a business can equate to an expensive hobby - Great free content is a stepping stone to solving the 'why' - Free content triggers to paid services (the gap between knowing and doing) SHOW LINKS: - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

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