Under the Influence with Terry O'Reilly

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Seizing The Moment

This week, we look at how the marketing industry seizes pop culture moments. We’ll talk about a website that got national attention by making a bold prediction about a TV show. How A1 Steak Sauce caught the funniest – and luckiest break. And how Pepsi grabbed a hilarious opportunity by following pizza delivery drivers.  Hosted on Acast. See acast.com/privacy for more information.

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  Cannabis Marketing

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  Disappearing Acts: When Popular Brands Are Discontinued

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  Double Fantasy Guitarist Earl Slick Talks About Lennon

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  Copycat Brands

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  Hiding in Plain Sight: The Surprising Influence of Marketing

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  Nooner Nookie: The Allure of Marketing Freebies

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  Brand Envy

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  The Phrase That Pays: Marketing Contests

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  Billboards Are Always In Bloom

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  Bookmarks

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  Hitting The Road With Marketing Mobiles

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  Johnny Wants The Jet: The Loopy World of Loop Holes

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  Touch The Pickle: Marketing Gender Equality

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  Nashville Songwriter Gary Burr Pens A Novel About A Fictional Beatles Reun…

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  Allure of Bad-Ass Advertising: Anti Heroes

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  Tools for the Family Jewels: Gender Bending Brands