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SoftwareOne Repositions as a Growth Partner for MSPs, Podcast
“I don’t think you can find a better distributor relationship than the one you can build with our team.” In this Technology Reseller News podcast recorded at ChannelCon 2026, Nick Watson of SoftwareOne discusses the company’s expanding channel strategy following its acquisition of Crayon. SoftwareOne combines software distribution, managed services and licensing advisory capabilities. Historically known for working directly with customers, the company is now applying Crayon’s channel-focused experience to build stronger partnerships with MSPs in the United States. Watson manages MSP relationships, helping partners secure the right licenses, pricing and support. SoftwareOne can also provide licensing advisory, optimization expertise and support services that MSPs can co-sell or deliver under their own brands. “We can give enterprise resources that SoftwareOne has to a traditionally much smaller MSP,” Watson says. “We can help them grow, become more efficient and make connections with referral partners.” SoftwareOne made its first appearance at ChannelCon with a clear goal: change how MSPs view the company—from a direct competitor to a channel growth partner. Watson says many MSPs approach SoftwareOne after experiencing poor service, limited licensing guidance or minimal support from traditional distributors. “Through better experiences, partners are making more revenue, building happier customer relationships, retaining customers and ultimately growing,” he says. MSPs can meet SoftwareOne at ChannelCon Booth 820 or visit SoftwareOne.com to learn more.
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