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MSPAA Helps MSPs Build Visibility and Win New Business, Podcast
“There is enough business in America for every MSP. Let’s give some of the smaller providers a chance.” In this Technology Reseller News podcast recorded at ChannelCon 2026, Dave Jooste of the Managed Service Providers Association of America discusses how MSPAA helps managed service providers increase visibility, distribute content and connect with businesses looking for technology partners. MSPAA operates a public directory where businesses can search for providers by location, specialty and service area. The association currently lists approximately 1,900 MSPs and limits membership to 2,500 providers. Jooste says the website attracts between 80,000 and 100,000 visitors per month, including businesses actively searching for an MSP. Many smaller providers struggle with marketing because owners are also handling sales, support, onboarding and daily operations. MSPAA helps members publish articles, social posts, videos and podcasts across multiple channels. “One of the hardest things for MSPs is getting content out and creating awareness for their brand,” Jooste says. He describes the platform as an “Amazon for MSPs,” offering businesses a more focused alternative to sorting through paid search results and unverified providers. Jooste stresses that members receive the most value when they complete their profiles and participate in promotional opportunities. “You are going to get out of this what you put into it,” he says. Visit MSPAA.net to learn more.
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