The Sporkful
Dan Pashman
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The Inside Story Of How Taco Bell Created The Big Cheez-It
Today we're bringing you a rare behind-the-scenes look at a collaboration between two giant American food brands: Taco Bell and Cheez-It. (And no, they’re not paying us to do it — we’re just obsessed with how big companies come up with new foods!) This past summer, Taco Bell debuted the Big Cheez-It Crunchwrap Supreme and the Big Cheez-It Tostada.
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