Dealcraft: Insights from Great Negotiators

John Branca II: Negotiating the Beatles Catalog and Sony/ATV

John Branca was tasked by his client, Michael Jackson, to buy the Beatles’ catalog. Jackson’s instructions: “under any circumstances, do not lose this catalog, but do not overpay and don’t over-negotiate.” To pull this off, Branca was soon embroiled in a fierce competition against record companies and individuals such as Richard Branson who also craved this musi… Play episode