Building Better CMOs and Marketing Leaders
MMA Global / LightningPod
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"Being a public company CMO is very different than being a CMO in a private entity ... you need to deliver earnings. And I'd say this, any CMO that is not focused on driving revenue will not be there a long time," says Drew Panayiotou, the CMO of Keurig Dr Pepper. "You have to drive revenue, no if, ands, or buts." Consistently driving revenue gets even harder w… Play episode
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