Building Better CMOs and Marketing Leaders
MMA Global / LightningPod
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Welcome to Building Better CMOs
Marketing is not really a profession. There is no one body of knowledge that CMOs and other marketing leaders all share. We can’t even agree on what the role of a CMO is. On Building Better CMOs, MMA Global CEO Greg Stuart speaks with the very best marketing leaders about what CMOs get wrong and how they overcome the challenges they face. Plus: How are they responding to the evolution of AI? Where do they stand on the brand vs. performance debate? How is the definition of CMO "changing?" Above all: What does it take to drive growth today? When you listen to the podcast or watch it on YouTube, you’ll get expert advice from the CMOs of companies like Lyft, Zillow, Nissan, GE, AT&T, Adobe, Uber, Salesforce, Coca-Cola, and more. Building Better CMOs is available on all major podcasting apps, as well as YouTube. New episodes come out every two weeks.
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