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USC Annenberg School for Communication and Journalism
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Joint Effort: PR and Cannabis Research
The landscape of the cannabis industry in America has dramatically changed in the 21st century. But with the slow trickle of legislation and cultural changes that have made cannabis more accessible, there are concerns around health effects, misinformation, and visibility. Enter USC Annenberg’s public relations students. As part of their PR 450 capstone class, a group of students worked with the USC Schaeffer Center for Health Policy and Economics to improve ways of getting the Center’s v...
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