The Annenverse
USC Annenberg School for Communication and Journalism
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Requiem for a Meme
In 2019, Lil Nas X utilized his musical skills and understanding of meme culture in publishing “Old Town Road” on TikTok. The song quickly took over the social media app and beyond, becoming a pop culture earworm heard on TV, radio, and more. It not only launched Lil Nas X’s career, but also changed the trajectory of Alexandria Arrieta’s PhD studies at USC Annenberg. Looking past the song’s catchy tune, Arrieta has researched how the intersection of memes and music are having a profound ...
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