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Turning Grief into Fundraising for Cancer Awareness | Alex Baker, Ketchup to Cancer

2/4/2026 • 87 min

On today's show I sat down with Alex Baker, a marathoner and cancer awareness fundraiser based in Brownsburg, Indiana. Alex shares the heart-wrenching experience of losing his wife Amanda to colorectal cancer in 2019 and how it inspired him to start 'Ketchup to Cancer,' a movement channeling his love of running and hatred of ketchup and cancer into fundraising … Play episode

Boots and Business with Indiana's Western Wear Leader | Jeff Boone, Cowpok…
The ABA, the NBA Merger, and Former Players Waiting for Pay | Michael Husa…
What Does it Take to Win in College Sports? | Luke Bosso & Ben Howlett, IU…
How NIL Deals Have Impacted College Sports | Kelleigh Fagan and David Holt…
How a 15-Year-Old Made $25K in Two Months | Hunter Beale and Jackson Nunne…
Transforming Butler's Entrepreneurship Program | Nick Smarrelli, Butler En…
The Rise of Major League Volleyball and Women's Sports in Indiana | Lauren…
Teaching Kids to Think Like Entrepreneurs in an AI Economy | Mitch Thiem, …
Convicted Criminal Aims to Clear His Name | Vernon Bateman, Artist, Author…
Impacting Indiana's Homeless Youth | Kelly Coker and Claire Brosman, Brigh…
The Franchising Cheat Sheet: Growth, Community, and People-First Leadershi…
The 100-Year Legacy of Glover's Ice Cream | Shan Sheridan, David Meek & To…
From the Mailroom to Becoming a Talent Agent in Nashville | Alex Collignon…
Realities of the Restaurant Business | Tom Main, Tinker Street
The Road to Visiting 1,000 Indiana Towns: Celebrating 2025 and What's Ahea…
Lessons from a Lifetime in Healthcare | Bryan Mills, Community Health Netw…
The $2 Billion Dig Indy Project | Jeffrey Harrison, Citizens Energy
The Risky Rebrand that Paid Off Across Indiana | Jason Osterhage, Everwise
Why Silicon Valley Is Investing in Small Indiana Towns | Brandon Noll, Plu…
The Greatest NCAA Wrestling Upset of All Time | Wyatt Hendrickson
Does Indy Have an Identity Crisis? | Kristian Andersen, High Alpha
How an Indiana Wrestler Became an NCAA Champion, Olympian, and Real Americ…
The Tragic Injury that Built Their Brand | Brad Colver & Lisa Ellis, Four …
The IED Attack in Iraq That Changed Everything | Jeffrey Mittman, Bosma En…
How Indiana's Go-To Family Guide Grew to 100K Followers | Katy Mann, Indy …
From Small Town Reporter to Ukraine and Israel | Robert Sherman, NewsNation
The Indiana Dad with a Goal of Playing in the 2026 FIFA World Cup | Zach D…
The 90 Year Story of Elements Financial | John Huesing, Elements Financial
How a 1954 Hardware Store Became a Community Destination | Pat Sullivan, S…
How BuffaLouie's Became the Heart of Bloomington's Restaurant Scene | Nick…
How Lucas Oil Grew Globally and Became the Naming Rights Partner of an NFL…
How a Tennis Podcast Evolved Into a Thriving Sports Media Company | Dalton…
He Quit Facebook to move to Indiana | Nick Giulioni, Off Leash Construction
Forget Swiping: How Dating Is Evolving with Singles Events | Bo Turner, FI…
Starting The Drink Culture Podcast| Fabian Rodriguez and Jared Byczko
He Went a Year Without a Cell Phone | Tommy Short
Indiana Football Legend | Coach Bill Lynch
Inside One of America's Oldest College Rivalries | Dr. Lori White, DePauw …
Is Indianapolis Getting a Downtown Casino? Plus, Tips to Buying Engagement…
How Sweetwater Became a Billion-Dollar Music Empire | Chuck Surack, Sweetw…
He Turned Viral Fame Into a Career in Music and TV | Ryan Ahlwardt, Indy N…
Murr from Impractical Jokers on Faking His Death, Touring and Why He Loves…
The Healthcare Startup Redefining Surgical Access and Affordability | Jeff…
How 1 Million Students are Growing the Future of Farming | Christine White…
Why the Pacers Moved and Rebranded Their G League Team | Todd Taylor, Pace…
How Carmel Swim Became a National Powerhouse | Chris Plumb, Carmel Swim Cl…
Pace Over Perfection: Scaling Their Startup | Ben Forrest, Olio
How 3 Generations of Hoosiers Built A Billion Dollar Business | Ryan Rohrm…
The Community Around the New IU Health Campus I Jamal Smith, Indy Health D…

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