Get IN.
Powderkeg and Elevate Ventures
Podcast
Episodes
Listen, download, subscribe
He Made a List of Things That Rule… And It Went Viral | Evan Ochs, Stuff That Rules
On today's show I sat down with Indiana-based creator Evan Ochs, founder of "Stuff That Rules," a short-form series of daily videos sharing five overlooked joys as a practical gratitude habit. Ochs explains how the idea began with journaling after a weeknight beer, then evolved from early TikTok experiments into a reposted list video that unexpectedly went viral, leading him to double down on the consistent format filmed from his bedroom closet for audio and visual consistency. We discuss men's mental health, audience DMs about tough times and sobriety, the challenge of monetizing authentically, and Ochs' first brand deal with Mugsy Jeans. He also shares plans for "jobs that rule" and "places that rule," reflects on living in LA and Chicago, highlights Indiana's southern hills and Ferdinand's St. Benedict's Brew Works, and closes with advice to start posting and building your own list. If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast. You are going to learn about: - The Idea Behind Stuff That Rules - Challenges of Monetizing for Creators - Future Plans for Jobs That Rule and Places That Rule Thank you to our partners: Duke Homes Indiana Farm Bureau Insurance Check out these great clips from the show: 01:34 Guest Introduction: Evan Ochs, Stuff That Rules 02:36 How Stuff That Rules Started 03:55 First Viral Breakthrough 07:01 The Closet Setup 08:55 Hopeful Internet and Community 11:30 Creative Process and Day Job 13:02 Monetizing Without Selling Out 16:07 Lessons for New Creators 17:56 Indiana Roots and Local Love 21:23 Impact on Viewers 22:49 New Series Ideas Ahead 27:31 Riffing on Things That Rule 30:05 Hidden Gems and Monastery Brewery 31:41 Monastery Road Trip 32:23 Shrine Awe Moment 32:59 Art Museum Wonder 33:38 Road Trip Snacks 34:33 School Lunch Classics 35:39 Recess Glory Days 36:07 Fictional Bars Talk 36:35 Satisfying Sounds 37:25 Santa Letters Magic 39:55 Viral Topics Breakdown 41:14 Gratitude Mindset Shift 43:10 Bracket Winner Debate 44:19 Books And Phone Balance 46:02 Doing Things Solo 48:08 Collabs And Celeb DMs 50:38 Why Indiana Home 53:06 Hidden Gem Brewery 53:45 Final Shoutouts Get IN. is brought to you by our friends at Sweetwater. Whether you are looking to start a podcast or level up your current show you need to hit them up.
Get IN. RSS Feed
