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From Movie Reviews to Millions of Views | Tom "Popcorn With Tom" Biddle, Content Creator
On today's show I sat down with social media content creator Thomas Biddle (@popcornwithtom) to discuss his rapidly growing social presence after starting in October 2025, evolving from movie rankings to "high T" list-style videos and monetizing through brand deals. Biddle shares his routine of posting up to five times daily for months without missing a day, learning through analytics, and advice on consistency, experimenting, and not fearing early failures. He explains his collaboration with fellow content creator Young Mantis, leveraging his Luka Dončić resemblance, and escalating the bit from pickup runs to Indianapolis stunts and ultimately courtside seats at Lakers games, including a Kalshi-backed campaign that placed them in extremely expensive seats during the NBA playoffs and drew major media clips. Biddle also discusses future goals like long-form YouTube content, kindness-focused videos, and Indiana favorites like the Indy 500 and The Deck in Fort Wayne. If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast. You are going to learn about: - Popcorn With Tom's Social Media Strategy - Social Collaborations and Brand Deals - The Content Creator Grind Thank you to our partners: ClusterTruck (Use code GETIN at checkout for $5 off orders of $25 or more) Greek's Pizzeria Check out these great clips from the show: 01:23 Guest Introduction: Tom "Popcorn With Tom" Biddle, Content Creator 03:02 First Posts Origins 04:32 High T Movies Breakout 05:00 College Jobs Monetize 06:04 First Brand Deals 10:03 Posting Grind Strategy 12:34 Avoid One Trick Pony 14:57 Creator Advice Mindset 17:28 Meeting Mantis Collabs 18:13 Luka LeBron Bit Begins 20:25 LA Courtside Gamble 24:05 Kalshi Six-Figure Seats 25:17 Family Support and Longevity 27:07 Long-form Dreams and Editing 29:21 Kindness Content Over Pranks 31:53 Vision Casting the Next Decade 35:21 Creator Grind and Analytics 36:27 Courtside Lakers Rules and Security 39:10 Players Reactions and Future Stunts 42:02 Indiana Pride and Indy 500 Plans 44:53 Hidden Gem and Hoosier Shoutout 46:51 Wrap Up and Where to Follow Get IN. is brought to you by our friends at Sweetwater. Whether you are looking to start a podcast or level up your current show you need to hit them up.
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