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The Risky Rebrand that Paid Off Across Indiana | Jason Osterhage, Everwise
On today's show I sat down with Jason Osterhage, President and CEO of Everwise Credit Union. Jason shares his journey from Atlanta to Indiana, the rich history and recent rebranding of Everwise – formerly Teachers Credit Union – and the impact of local financial institutions on the community. He provides insights into the significance of credit unions, the strategic process behind rebranding a 94-year-old institution, and the value of maintaining personal relationships in banking. Our conversation also touches on Everwise's community involvement, their day of giving, and Jason's personal experiences exploring Indiana. If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast. You are going to learn about: - The Rich History of Teachers Credit Union - The Challenges and Strategies of Rebranding to Everwise - Everwise's Community Involvement and Day of Giving Check out these great clips from the show: 00:53 Guest Introduction: Jason Osterhage, President & CEO of Everwise 01:58 First Impressions of Indiana 03:54 History and Evolution of Everwise 10:40 The Rebranding Journey: From Teachers Credit Union to Everwise 13:51 Challenges and Strategies in Rebranding 29:13 The Importance of Physical Branches in Modern Banking 34:47 Community Engagement and Day of Giving 35:47 Favorite Communities and Memorable Experiences 36:34 Exploring Indiana's Hidden Gems 37:39 The Origins and Impact of Everwise 39:03 Understanding Credit Unions and Their Role 41:36 The Importance of Banking Local 47:48 Cultural and Geographic Insights of Indiana 56:04 Leadership and Corporate Governance 59:40 Final Thoughts and Reflections Get IN. is brought to you by our friends at Sweetwater. Whether you are looking to start a podcast or level up your current show you need to hit them up.
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