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Founder of Homefield Apparel on How to Build a Multimillion-Dollar Brand with Social Media
Check out the incredible story of an entrepreneur who leveraged memes and hashtags to land licensing deals with some of the biggest athletic programs in the country like Alabama, Michigan, and the Indianapolis Colts. Homefield Apparel has done the seemingly impossible, piling up 50k+ engaged followers on Twitter and 40k+ followers on Instagram all around their D2C collegiate apparel brand based here in Speedway. Get ready to take notes as we break down the blueprint that transformed a small startup into a multimillion-dollar empire through the power of social media and community building. Connor Hitchcock is the Founder and CEO of Homefield. A direct-to-consumer brand that sells premium licensed college apparel for schools of all sizes. What started as a side project in Connor’s college apartment has blossomed into one of the most dominant D2C brands in the collegiate athletic space. Connor is a whiz when it comes to building a strong brand, creating authentic social content, and people-first management. Be sure to check out these great clips from the show: [3:19] Starting a Business in the Basement [13:14] Building a Strong Brand in E-commerce [14:48] The Importance of Brand in Valuations [16:03] Investing in Brand and Word of Mouth Marketing [23:10] The Last Dance and the Impact of COVID [28:13] Creating Engaging Content [35:13] Building an Authentic Brand [39:41] The Brand Battle Get IN. is the show focused on the unfolding stories and most extraordinary innovations happening in the heartland today. Get IN. is brought to you by Powderkeg and Elevate Ventures. In our conversation with Connor, you will learn about: The Role of Branding: Homefield's heavy investment in building their brand has paid off. By focusing on brand, they've managed to lower customer acquisition costs while increasing the lifetime value of their customers. The Power of Social Media: Our conversation highlighted the importance of engaging with your audience on social media platforms. Homefield's relaxed and engaging approach on Twitter allowed them to connect with their audience and have fun with their brand. Building a Strong Community: Homefield has built a raving community that goes beyond just buying their products. Their customers even sent them food and drinks during a time when they were behind on orders! If you have a chance, please leave an honest rating and review on Apple Podcasts by clicking here. It will help the show and its ranking on Apple Podcasts incredibly! Thank you so much! Get IN. is the show focused on the unfolding stories and most extraordinary innovations happening in the heartland today. The show is hosted by Christopher (Toph) Day, CEO of Elevate Ventures and Matt Hunckler, CEO of Powderkeg. Get IN. is brought to you by Powderkeg and Elevate Ventures. Want to get connected with other leaders in the Powderkeg community? Are you interested in joining the only private membership network focused on supporting tech companies and executives in communities beyond Silicon Valley? Apply for Powderkeg Premium Membership today. Interested in starting your own Podcast? Casted is THE first and only podcast and video marketing platform made SPECIFICALLY for B2B brands. The platform makes it possible to publish, syndicate, amplify, and measure the value of your podcast and video content And if you’re a startup, Casted offers their for Startups program that might be for you — offering exclusive deep discounts of up to 82% off retail price for qualifying startups. Connect with Casted at Casted.us/powderkeg.
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