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How to Bootstrap a Startup with Doug Booth
You never know when you will get bit by the entrepreneurship bug. For Doug Booth, it came early in his career while he was working at ExactTarget. The opportunity presented itself and Doug and his business partner Aaron couldn’t say no. Doug Booth is the CEO of Multiply Technology, an Indianapolis-based company that helps global enterprises and rapidly growing orgs implement complex IT Asset Management strategies and solutions. Doug began his career at ExactTarget by way of the Orr Fellowship program. During his time at ET Doug identified a need and started building. ExactTarget then transitioned from Doug’s employer to Doug’s largest customer and he’s been building Multiply ever since. Be sure to check out these great clips from the show: [16:04] Leading a business with revenue[20:41] Acquiring first customers[26:06] Why building connections is important[31:14] Inverted hierarchy strategy[31:49] Qualities of good leaders and instilling it in the company Get IN. is the show focused on the unfolding stories and most extraordinary innovations happening in the heartland today. Get IN. is brought to you by Powderkeg and Elevate Ventures. In our conversation with Doug, you will learn about: The Orr fellowship, what it is, and what you can gain from itAdvice for securing your first customersWhy being persistent and scrappy is so criticalBeing a sponge and learn anything and everything you canDeliver; do what you say you will do Get IN. is the show focused on the unfolding stories and most extraordinary innovations happening in the heartland today. The show is hosted by Christopher (Toph) Day, CEO of Elevate Ventures and Matt Hunckler, CEO of Powderkeg. Get IN. is brought to you by Powderkeg and Elevate Ventures. If you have a chance, please leave an honest rating and review on Apple Podcasts by clicking here. It will help the show and its ranking on Apple Podcasts incredibly! Thank you so much! Want to get connected with other leaders in the Powderkeg community? Are you interested in joining the only private membership network focused on supporting tech companies and executives in communities beyond Silicon Valley? Apply for Powderkeg Premium Membership today. Interested in starting your own Podcast? Casted is THE first and only podcast and video marketing platform made SPECIFICALLY for B2B brands. The platform makes it possible to publish, syndicate, amplify, and measure the value of your podcast and video content And if you’re a startup, Casted offers their for Startups program that might be for you — offering exclusive deep discounts of up to 82% off retail price for qualifying startups. Connect with Casted at Casted.us/powderkeg.
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