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How to Bring Your Brand to “Real” Life: Actionable Brand Marketing Tips with Courtney Bills and Katie Snider
Gone are the days of simply buying large quantities of “swag” and peddling it to your customers and prospects. If you want to drive real business results you need to have a tactile marketing strategy. Tactile marketing is far more than just your logo on a water bottle. Tactile marketing is a marketing strategy where your employees feel, touch, or physically interact with your brand. There is an entire element of branding that needs to be considered when developing your company’s tactile marketing strategy. Courtney Bills is the CEO at Tactive, an Indianapolis-based tactile marketing company focused on helping marketers develop and deploy tactile marketing that delights audiences, drives leads, and delivers ROI. Katie Snider is the VP and Executive Creative Director of Cloud and Industry Marketing at global CRM Powerhouse, Salesforce. In today’s episode, we dive into branding, tactile marketing, and the ways these integrate and drive tangible business results like Salesforce did for their Dreamforce conference. Be sure to check out these great clips from the show: [7:10] Tips to elevate your career early on[15:45] The birth of tactile marketing at Salesforce[23:45] Top brand collaborations[28:00] Lessons from failures in big tech[33:15] Tactile marketing experience[38:50] The importance of design in tactile marketing[42:45] Shifting from swag to tactile marketing Get IN. is the show focused on the unfolding stories and most extraordinary innovations happening in the heartland today. Get IN. is brought to you by Powderkeg and Elevate Ventures. In our conversation with Katie and Courtney, you will learn about: Why branding is so important to businessesActionable strategies to build a strong employer brandThe importance of recruitment marketing no matter what stage your company is at. Get IN. is the show focused on the unfolding stories and most extraordinary innovations happening in the heartland today. The show is hosted by Christopher (Toph) Day, CEO of Elevate Ventures and Matt Hunckler, CEO of Powderkeg. Get IN. is brought to you by Powderkeg and Elevate Ventures. If you have a chance, please leave an honest rating and review on Apple Podcasts by clicking here. It will help the show and its ranking on Apple Podcasts incredibly! Thank you so much! Want to get connected with other leaders in the Powderkeg community? Are you interested in joining the only private membership network focused on supporting tech companies and executives in communities beyond Silicon Valley? Apply for Powderkeg Premium Membership today. Interested in starting your own Podcast? Casted is THE first and only podcast and video marketing platform made SPECIFICALLY for B2B brands. The platform makes it possible to publish, syndicate, amplify, and measure the value of your podcast and video content And if you’re a startup, Casted offers their for Startups program that might be for you — offering exclusive deep discounts of up to 82% off retail price for qualifying startups. Connect with Casted at Casted.us/powderkeg.
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