The Economics of Everyday Things
Freakonomics Network & Zachary Crockett
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117. Cut Flowers
Grab a simple bouquet from your local grocery store and you're activating a global network of farms, shipping companies, wholesalers, distributors, and retailers. Zachary Crockett stops to smell the roses. SOURCES:Bob Mellano, vice president of wholesale operations for Mellano & Company.Jasmine Gomez-Gonzalez, chief operations officer at OC Wholesale Flowers. RESOURCES:"From Colombia with love: The journey of a Valentine’s Day bouquet," by Júlia Ledur and Fabiola Ferrero (The Washington Post, 2015)."Your Valentine’s Day bouquet probably came a long way," by Daniel Ackerman (Marketplace, 2015)."A Brief History of Specialty Cut Flower Production," by Ben Bergmann (NC State Extension).Mellano & Company.OC Wholesale Flowers. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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