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The Economics of Everyday Things

Freakonomics Network & Zachary Crockett

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106. Maple Syrup

Pure maple syrup can be five times as expensive as “pancake syrup,” but maple farmers — and breakfast connoisseurs — say it’s worth it. Zachary Crockett pours it on thick.   SOURCES:Emma Marvin, co-C.E.O. of Butternut Mountain Farm.David Marvin, founder of Butternut Mountain Farm.  RESOURCES:"Crop Production," by National Agricultural Statistics Service (USDA, 2025)."Why Americans Overwhelmingly Prefer Fake Maple Syrup," by Christopher Ingraham (The Washington Post, 2015)."History of Maple," (UVM Libraries).Butternut Mountain Farm. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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