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Ep 39 - Community-Led Growth in SaaS Vol 1 with Laura Coscarelli, Jillian Bejtlich, and Nisha Baxi
Community-led growth marketers know that nothing drives customer acquisition, retention, and expansion like a community that is truly passionate about your product, especially in SAAS. Social proof from happy customers speaks for itself, a great referral program is the gift that keeps on giving, and launching your product with community that will provide you with honest feedback is invaluable as you scale. In this episode, we sit down with 3 community experts to shed light on the value and ROI community building provides SaaS companies. We talk about why trust, authenticity, and listening are values that community thrives in and how to get started with community building.
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