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Ep 37 - Leveraging Podcast Marketing with Molly Laufer, Michael Kropko, Krystina Rubino, Dan Granger
With more than 117 million monthly listeners in the United States alone, podcasting has officially become the next billion-dollar industry. For marketers, this means that podcast marketing has simultaneously become one of the most viable and exciting channels for growth. Last month, with that in mind, we brought together four of the industry leaders who have already established themselves as experts in this rapidly expanding space to discuss the ways businesses can leverage podcast marketing to get in front of their target audience unlike ever before. In our conversation, we dive into the challenges of podcast marketing. We discuss the consumption curve of podcasts, how results can’t be seen until 21 days of advertising, and that patience is key in a world where marketers want to be instantly gratified. We talk about the nuances of knowing which podcasts are right for you to advertise on and the importance of thorough onboarding. All this and more!
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