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Ep 35 - DTC Growth Strategies: Beyond Paid Social with Jessica McGlory and Owen Bell
Over the last years, DTC businesses have been able to incorporate more comprehensive approaches to meeting the evolving needs and attention spans of their customers. We learned strategies, insights, and tips on how these growth leaders leverage channels beyond paid social to scale direct-to-consumer businesses. In this episode, Jessica dives into Verb Energy’s focus on finding where their target market is hanging out through innovative strategies like micro-affiliates, third-party inserts, and co-marketing. Owen highlights the importance of optimizing creative for its marketing channel in order to get the best performance and results.
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