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Ep 26 - Ruckus + Rockerbox: Solving For Attribution Challenges with Quinn Michael, Ashley Castellanos, Stang Gappa, and Sara Livingston
Attribution, simply put, is answering the question of why we do things. Our attribution experts discuss what role it plays in the daily operations of a company, why perfection is the enemy of progress, the methodology for handling multi-touch and multi-channel attribution, and how to know when to turn off a channel.
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