Product Powers - Human Skills for Product Thinkers to Thrive in the Age of AI
Future-proof your product career by mastering the human skills that AI can’t replicate easily—creativity, collaboration, and communication.
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How to Write a Press Release and Get Published E166
Have you written a book to become a tech thought leader? But how do you ensure you get maximum exposure for your hard work? Mickie Kennedy, founder of eReleases, a press release distribution company shares his journey from a poetry enthusiast to a PR expert, stressing how press releases can significantly boost the visibility and success of small businesses and startups. We discuss: 1) Actionable tips on writing compelling press releases 2) Leveraging surveys to improve your chances of being featured in a popular publication 3) Using AI to enhance your PR strategy Tune in to learn how to effectively tell your story through press releases and attract media attention. 00:00 Meet Mickie Kennedy: Press Release Marketing Expert 01:17 The Power of Press Releases for Small Businesses 02:29 Mickie's Journey from Poetry to PR 03:47 The Evolution of Press Release Distribution 04:28 Crafting Effective Press Releases 14:37 Using Surveys to Enhance Press Releases 22:48 Success Stories and Real-World Examples 27:36 The Power of Storytelling in Product Launches 28:07 Sharing Personal Stories to Connect with Audiences 28:40 Incorporating Origin Stories in Press Releases 29:53 The Impact of Strategic Press Releases 32:33 Mickie's Personal Branding with Glasses 33:28 The Role of Timing in Press Releases 36:49 Mickie's Free Masterclass on Strategic Press Releases 38:08 How to Work with E-Releases 38:55 Using AI for Press Release Writing 41:20 Crafting Compelling Quotes for Press Releases 44:49 The Frustration of Needless Emails 47:36 Conclusion Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie founded eReleases 25 years ago after realizing that small businesses desperately need a press release distribution service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. Mickie lives in Baltimore County, Maryland. Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/ ⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI. Paddy Dhanda (Host) Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI. Contact Paddy: paddy@superpowers.school Subscribe to my newsletter: 👉 Newsletter: https://www.superpowers.school/subscribe Get full access to Product Powers at www.superpowers.school/subscribe
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