Mailin’ It! - The Official USPS Podcast

United States Postal Service

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Direct Effect: Training the Next Generation of Marketers

12/2/2025 • 28 min

In this episode of Mailin’ It!, hosts Karla Kirby and Jeff Marino explore how the next generation of marketers is discovering the impact of direct mail through the USPS Direct Effect program. They are joined by Carl Boettner, Postal Service Program Manager for Direct Effect, and Izzie Gerber, a student from UMass Amherst who recently completed the program. They … Play episode

Evolving eCommerce Shipping Solutions
A Conversation with New Postmaster General David Steiner
The Innovation Behind Safe Mail Delivery
Exposing a $6 Million Mail Order Allergy Testing Scam – A USPIS True Crime…
Transforming the Retail Experience
USPS 250 Years of Collecting Mail
Before Disaster Strikes: Behind the Scenes of USPS National Preparedness
How Rural Free Delivery Changed America
Creating The 2025 Stamp Collection
Spotting Imposter Scams
How Postal Inspectors Clipped a $31 Million Coupon Scam - True Crime
Building Business Connections - Inside USPS Industry Engagement
Don’t Get Snowed - Avoiding Holiday Scams with USPS
The USPS Holiday Ride 2024
The Postal Service Improves its Ground Game
The Power of Direct Mail
A Romance Scam Turns Tragic - A Postal Inspection Service True Crime Story
USPS Tech Innovator Bob Dixon
The Postal Service Is Ready for the 2024 Elections
Modernizing One of the World’s Largest Vehicle Fleets
How Postal Inspectors Cracked the Largest Fraud Scheme in U.S. History
2024 Dog Bite Awareness Campaign
VP of Sales Intelligence and Support Shibani Gambhir
Sustainability Goals Update
USPS Chief Information Security Officer Heather Dyer
Investment Scams
Hazardous Materials and the Mail
Every Stamp Tells a Story—What to Look for in 2024
Finding a Career at the Postal Service
Postal Service Pricing
How Automation is Shaping the Postal Service
Preparing for the 2023 Holiday Season
The Postal Service’s Historic Role in Shaping American Transportation
Native American Tribes and the Post Office
Civil War Letters
The Smithsonian's National Postal Museum
USPS Ground Advantage Shipping Program
Dog Bite Awareness
Retail - Sales and Service Associates
Encore Episode - Women in the Postal Service
Consumer Protection Week
Postal Customer Councils
A Day in the Life: Mail Carrier
The 2023 Stamps Program
How the Postal Service Helped America Conquer Its Western Frontier
Direct Mail Delivers for Small and Local Businesses
Holiday Preparations and Delivering for America
The Holiday Season Marketing Campaign
Small Businesses, the US Economy’s Engines of Growth

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