Mailin’ It! - The Official USPS Podcast
United States Postal Service
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Direct Mail Delivers for Small and Local Businesses
This week on Mailin’ It, we talk about the power of direct mail with Thomas Foti, Vice President, Product Solutions here at the Postal Service. Join us as we’ll learn about its history, how it has evolved over time, and why it’s essential to any integrated marketing campaign. We’ll also discuss the role technology plays and what the Postal Service is doing to maintain the value of direct mail.
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