Strategise to Monetise Podcast
Louise Stephens
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Why I swore I'd never launch a podcast (and why I did anyway)
Got a question? Send me a message! Seven years ago, podcasting was the next big thing, and every guru online was telling business owners the same thing: if you're not podcasting, you're falling behind. I didn't listen. I've never been someone who jumps on a trend just because I'm told to, so I sat this one out for years. In this episode, I share the real story: why I resisted for so long, what actually changed my mind five years later, and the honest reality of what it takes to run a podcast alongside a business, and a life. I talk about why podcasting shouldn't be your first marketing move (and what needs to be in place before it will actually work for you), the real time and effort behind producing an episode, how AI has changed parts of that process, and why, even with all the challenges, it's one of the most personal and bingeable ways to build trust with your audience. I also share two client stories, one who chose to guest on other people's shows instead of launching her own, and one who went all in on weekly episodes and burnt out, and what she's doing differently now. In this episode you'll discover: ~ Why I swore I'd never launch a podcast, and what changed my mind five years later ~ Why podcasting works best as a strategy layered on top of other marketing, not your starting point ~ The real time and effort behind producing an episode, and how AI has changed (but not eliminated) that workload ~ Why podcasting is personable, not AI-generated, and genuinely bingeable content ~ Two client stories on different ways to approach podcasting, and what they learned along the way If you've been thinking about starting your own podcast and aren't sure whether it's the right move, I've got two free resources to help: 🎧 Is Podcasting Right for You or Just Your Next Distraction? https://www.socialrenegades.co/free-guide-is-podcasting-right-for-you 📋 The Complete Podcast Checklist https://www.socialrenegades.co/podcast-launch-checklist If this episode resonated, share it with a friend, colleague, or fellow business owner who might need to hear it. Thanks for listening, see you in the next episode!
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