Dear Twentysomething
Erica Wenger
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VC/Founder PR 101 EXPLAINED ft. Jenna Birch: Founder of Sisu Brand & PR
This week we’re talking all things public relations for founders & VCs with the knowledgable Jenna Birch. Jenna Birch is the founder of Sisu Brand & PR, a communications consultancy serving both venture capital firms and startups. She has previously worked as the VP, Narrative & Communications at NFX, as well as the Head of Content & Communications at Forerunner, crafting inventive marketing and PR strategies for both firms. In those roles, she's also worked with startups across sectors like consumer, enterprise, SaaS, bio, digital health, travel, crypto, fintech/e-commerce, and more. Prior to working in-house at VC firms, she was a longtime journalist and published author (THE LOVE GAP, Grand Central Publishing, 2018). In this explained episode, Erica and Jenna talk about Jenna's windy journey from being a freelance journalist to writing a dating book to uncovering her passion for storytelling which landed her in the world of venture capital. Jenna has since left venture capital and kickstarted her own firm to support mostly female founders and fund managers with everything PR related. She's a wealth of knowledge and we're so glad she shared her time with us! Twentysomethings, listen now for an hour of inspiration with Jenna Birch! Follow Us! Jenna Birch: @jennabirch Email Jenna at: jenna@sisubrandpr.com Erica Wenger: @erica_wenger Dear Twentysomething: @deartwentysomething
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