Dear Twentysomething
Erica Wenger
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Lee Anne Grant: Chief Growth Officer at Babylist
This week we chat with Lee Anne Grant! Lee Anne has been an executive at various consumer companies and has launched numerous new products and businesses in her career. She’s passionate about helping companies grow revenue in a profitable, thoughtful, and aggressive way. Currently, Lee Anne Grant manages the sales and marketing team at Babylist, the leading vertical marketplace and commerce destination for baby- responsible for driving profitable revenue through community growth, partnerships, and the development of new products. (Babylist is now driving purchases for over 9M people each year.) She uses her extensive experience in performance and brand marketing to optimize an eight-figure marketing budget with content and brand strategies that support an industry-leading NPS score. A true sleeping giant, Babylist has built a nearly $300M business around baby registries, transforming from a simple baby registry website to a multi-faceted marketplace encompassing e-commerce, content creation, and healthcare resources for the entire family graph. Her greatest passion lies in helping people feel good. She prides herself on being a wellness enthusiast: She’s completed an Ironman and 4 marathons and is a certified yoga instructor and trans-Tahoe swimmer. Follow Us! Lee Anne Grant: Linkedin here Babylist: website here Erica Wenger: @erica_wenger Dear Twentysomething: @deartwentysomething
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