The DEX Show: A Show for IT Change Makers
Nexthink
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Storytelling as Strategy: DEX Strategy 1:1 with Laura Reeves
In today's episode, Tom is joined by Senior Client Director Laura Reeves for a wide-ranging conversation on storytelling as the defining skill in digital employee experience. From her “squiggly line” career journey across marketing and client leadership to the evolution of DEX itself, Laura explores how the role of IT has shifted from fixing issues to shaping strategic narratives. They discuss the impact of the pandemic, the rise of experience-led organisations, and why the most successful professionals are those who can connect data to meaning. The episode also touches on personal branding, Women in DEX, and what comes next in an AI-driven workplace. Book your ticket at Nexthink Experience 2026 (October 5–7, JW Marriott Grande Lakes Orlando, Florida)
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