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Live Wide Awake - Sustainability & Conscious Leadership

Steph L Dickson



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#063 John Pabon: on cutting through the greenwashing BS, a history of sustainability & making it sexy

In this episode, we are speaking to John Pabon, sustainability author, consultant, and speaker. He has spent two decades in the business of saving our Earth. Having worked for the United Nations and McKinsey, John has studied sustainability firsthand from factories to inside Fortune 500 companies. He is the founder of Fulcrum Strategic Advisors, Programme Director for Asia Sustainability Leaders Council at the Conference Board, advisor to the US Green Chamber of Commence and author of multiple books including - Sustainability and the rest of us, The Great Greenwashing and recently DocuSign’s ebook Is Paper Costing Us the Earth. In this episode, we talk about a brief history of sustainability, cutting through the BS, corporate greenwashing, pragmatic altruism, and so much more. I hope you enjoy this smooth conversation thanks to our sound partner Audio-Technica. Okay, it’s time to live wide awake. Stay connected with John: Website: Social media: | Stay connected & support the show Instagram:  Support: If you enjoyed the show do consider making a contribution so we can keep having conscious conversations - Reach out:

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