CareerHQ by Superpath

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#20 - Margaret Kelsey Tatkow on the value of storytelling

Margaret Kelsey Tatkow is the Director of Marketing at OpenView. So far in her successful marketing career, she's worked in brand, PR, communications, community and content marketing. The throughline is storytelling. In this episode, we explore this idea. What is storytelling? How can brands do it well? How does it help your career? Here are a few of the links we mentioned: A Study on Content Team Structure OpenView's podcast Margaret's Twitter Margaret's LinkedIn

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  #25 - Tamilore Oladipo on building a content career from Nigeria

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  #24 - Mark Kilens on content leadership

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  #23: Nelson Jordan on the importance of "soft skills"

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  #22 - Blake Thorne's transition from content to product marketing

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  #21 - Joel Klettke on understanding your customer

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  #19 - Ty Magnin on marketing leadership and management

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  #18 - The 7 Skills That Help Content Marketers Thrive at Work

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  #17 - Liz Huang on trying new things

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  #16 - Tracey Wallace on B2C, DTC, B2B, SEO and other acronyms

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  #15 - Ryan Bonnici on leading a 70+ person marketing team

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  #14 - Mischa Vaughn on thinking and working laterally

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  #13 - Benyamin Elias on fast-tracking his content marketing career

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  #12 - Haley Bryant on running towards problems

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  #11 - Office hours with Sonja Jacob, global content marketing lead AppDyna…

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  #10 - Hiten Shah on strong opinions and deliberate practice