CareerHQ by Superpath

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#16 - Tracey Wallace on B2C, DTC, B2B, SEO and other acronyms

Tracey Wallace has a diverse and fascinating career history. Today, she's the Director of Marketing at MarketerHire but she's previously run content marketing at BigCommerce, Eterneva and Umbel. She also started a DTC brand called Doris Sleep where she sells pillows made from recycled plastic. In this episode, we talk about Tracey's experience in media, e-commerce and B2B. Tracey shares some great insights from her eventful career and offers some great tips for folks who are earlier in their content journey. You can follow Tracey on Twitter at @TraceWall.

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  #25 - Tamilore Oladipo on building a content career from Nigeria

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  #24 - Mark Kilens on content leadership

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  #23: Nelson Jordan on the importance of "soft skills"

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  #22 - Blake Thorne's transition from content to product marketing

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  #21 - Joel Klettke on understanding your customer

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  #20 - Margaret Kelsey Tatkow on the value of storytelling

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  #19 - Ty Magnin on marketing leadership and management

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  #18 - The 7 Skills That Help Content Marketers Thrive at Work

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  #17 - Liz Huang on trying new things

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  #15 - Ryan Bonnici on leading a 70+ person marketing team

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  #14 - Mischa Vaughn on thinking and working laterally

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  #13 - Benyamin Elias on fast-tracking his content marketing career

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  #12 - Haley Bryant on running towards problems

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  #11 - Office hours with Sonja Jacob, global content marketing lead AppDyna…

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  #10 - Hiten Shah on strong opinions and deliberate practice