Simply Smarter Numbers
Jen Waterson Business Profit Coach
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Kate Toon on what it really takes to build a wildly successful business
Kate Toon and I are talking about the good, the bad and the unfun of 12 years in business. Just recently I received a message from one of my listeners saying that I have the most amazing guests on my podcast! Little did she know that I was about to interview the formidable and highly successful Queen of SEO and Copywriting, Kate Toon. There are many reasons why I was keen to interview Kate Toon but foremost it’s her general approach to business and life that resonated with me and my approach to business and life. We discuss; > The driving force behind Kates change of business model from 1:1 client facing work to courses and memberships. > Her aversion to the popular tendency to throw around the terms such as ‘reaching 7 or 8 figures’ > The challenge of maintaining our motivation for business over the years > How the unfun things in business help to build the really successful businesses > Whether or not we should be setting goals in business and what they may look like > The road ahead. What does that look like for Kate Toon and the businesses she has worked tirelessly at building.
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