PR Future, the USC Center for Public Relations Podcast
USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
Podcast
Episodes
Listen, download, subscribe
Building With Purpose: Elyse Cohen of Rare Beauty
VP of Social Impact and Inclusion at Rare Beauty Elyse Cohen gives us a behind-the-scenes look into building the brand with purpose. Cohen explains the authentic roots of Rare Beauty’s initiatives to spread mental health resources as well as how she works with celebrity founder Selena Gomez to drive Rare Beauty’s social impact, and offers tips for startups on building purpose into their organization from the beginning to create a pioneering, socially engaged beauty brand.
PR Future, the USC Center for Public Relations Podcast RSS Feed
