PR Future, the USC Center for Public Relations Podcast
USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
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Mind The Gap: 2025 Global Communication Report Recap
Based on a survey of over 1,000 PR professionals, the 2025 Global Communication Report from the USC Center for Public Relations –in conjunction with Zeno Group and IABC – reviews how AI, hybrid work, generational shifts, influencer culture, and polarization are reshaping public relations. To download the report, go to this link To find information about the International Association of Business Communicators (IABC), go to this link Key Takeaways from the Discussion:Public relations is entering a new era—driven by technology, authenticity, and the influence of a younger, more optimistic generation. AI in PR: Embraced as a powerful tool, not a replacement for human creativity Hybrid Work: Redefining mentorship, collaboration, and team culture Shifting Trust: Younger audiences rely more on influencers than traditional media Skills for the Future: Media literacy and AI training are now essential Polarization: A rising challenge that demands thoughtful communication Gen Z’s Impact: Advocating for purpose-driven, inclusive, and authentic PR Production CreditsA production of the USC Annenberg Center for Public Relations at the University of Southern California. Host: Fred CookExecutive Producer: Ron Antonette Season 7 Producers: Joe Carreon and Anvi MahajanProduction: Camille Culbertson, Jack Gisler, Toma BattinoEditorial: Joey Cha, Ivan Feng, Natalie Lopez, Grace An, Emmy SnyderSocial Content: Angelina Tran, Hailey EvansGrowth: Van Luu, Shaan Dhaliwal LinksFollow the USC Center for PR (@usccenterforpr) on Instagram and LinkedIn. Follow Fred Cook on LinkedIn. Find all our reports at annenberg.usc.edu/cpr. Download the 2025 Relevance Report at annenberg.usc.edu/relevance
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