PR Future, the USC Center for Public Relations Podcast
USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
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Brand Purpose Best Practices with Burghardt Tenderich and Julia Kiefaber
Center for Public Relations associate director Burghardt “BT” Tenderich and director of strategic planning at Weber Shandwick Julia Kiefaber, co-authors of the study “Trends and Best Practices in Brand Purpose Communication,” discuss their top tips for creating authentic, impactful purpose campaigns, how to use your interactive channels to make change and purpose in the global landscape.
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