PR Future, the USC Center for Public Relations Podcast
USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
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The Polarization Problem: Media Perspectives on Bridging the Divide with Christina Bellantoni
While it seems like people with different political ideologies can’t agree on anything these days, one thing we can all agree on is that our nation is polarized; perhaps like it never has been before. As we enter into a new political era with messaging focused on reaching across the divide and restoring a sense of unity, we talked with Christina Bellantoni, an expert on all things politics and polarization who spent 12 years reporting in Washington, about the future of polarization. In this episode, Fred and Christina discuss how we can combat some concerning predictions for the future indicating an increase in fake news and conspiracy theories, how journalists and PR pros can work together to promote the return of honest communication, and ways we might be able to turn hope for the future as we navigate this pandemic into decisive action for change. This discussion is part of our series previewing the 2021 Global Communication Report, coming soon. View the preliminary results at https://center4pr.medium.com/usc-annenberg-study-finds-polarization-of-america-will-likely-increase-despite-calls-for-national-49c02ebb623f Featuring: Christina Bellantoni (@cbellantoni), Director of USC Annenberg Media Center and former L.A. Times editor, D.C. reporter Host: Fred Cook (@fredcook), Chairman Emeritus of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations Follow us: @Center4PR (Twitter, Facebook and Instagram) Newsletter: News from the USC Center for Public Relations Visit our website: https://annenberg.usc.edu/research/center-public-relations Production CreditsA production of the USC Annenberg Center for Public Relations at the University of Southern California. Host: Fred CookExecutive Producer: Ron Antonette Season 7 Producers: Joe Carreon and Anvi MahajanProduction: Camille Culbertson, Jack Gisler, Toma BattinoEditorial: Joey Cha, Ivan Feng, Natalie Lopez, Grace An, Emmy SnyderSocial Content: Angelina Tran, Hailey EvansGrowth: Van Luu, Shaan Dhaliwal LinksFollow the USC Center for PR (@usccenterforpr) on Instagram and LinkedIn. Follow Fred Cook on LinkedIn. Find all our reports at annenberg.usc.edu/cpr. Download the 2025 Relevance Report at annenberg.usc.edu/relevance
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