PR Future, the USC Center for Public Relations Podcast podcast show image

PR Future, the USC Center for Public Relations Podcast

USC Annenberg Center for Public Relations, Fred Cook, University of Southern California

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A Conversation with NextGen PR Practitioners

As we wrap up our review of the 2021 Relevance Report, Fred Cook talks with our student contributors, USC Annenberg students Adrine Keosian, Melvin Dilanchian and ZaZu Lippert to get a pulse on the Millennial and Gen Z market, and where they think the PR industry is headed.

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