PR Future, the USC Center for Public Relations Podcast
USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
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Inauguration Special: Communicating in the Divided States of America
As we inaugurate a new president amidst a pandemic and civil unrest, new data from the 2021 Global Communication Survey gives us valuable insight into what this next year may hold. In this episode, our guest Dr. Ulrike Gretzel, senior research fellow at the USC Center for Public Relations, discusses the preliminary findings with Fred, exploring the expected impacts of the Biden administration on activism, polarization, diversity and inclusion and more. As they dive into predictions including increased political polarization, an increase in activist expectations of business involvement in social causes and a largely divided opinion on whether we will experience new unity or increased civil unrest, Dr. Gretzel imparts how we can communicate effectively in these divided states of America, and how it will take the efforts of government, business and media together to unify our country again. View the preliminary results at https://center4pr.medium.com/despite-bidens-call-for-national-unity-usc-annenberg-survey-forecasts-increased-polarization-and-3ac413de60b Featuring: Dr. Ulrike Gretzel (@UlrikeGretzel), Research Fellow at the USC Center for Public Relations Host: Fred Cook (@fredcook), Chairman Emeritus of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations Follow us: @Center4PR (Twitter, Facebook and Instagram) Newsletter: News from the USC Center for Public Relations Visit our website: https://annenberg.usc.edu/research/center-public-relations Production CreditsA production of the USC Annenberg Center for Public Relations at the University of Southern California. Host: Fred CookExecutive Producer: Ron Antonette Season 7 Producers: Joe Carreon and Anvi MahajanProduction: Camille Culbertson, Jack Gisler, Toma BattinoEditorial: Joey Cha, Ivan Feng, Natalie Lopez, Grace An, Emmy SnyderSocial Content: Angelina Tran, Hailey EvansGrowth: Van Luu, Shaan Dhaliwal LinksFollow the USC Center for PR (@usccenterforpr) on Instagram and LinkedIn. Follow Fred Cook on LinkedIn. Find all our reports at annenberg.usc.edu/cpr. Download the 2025 Relevance Report at annenberg.usc.edu/relevance
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