PR Future, the USC Center for Public Relations Podcast
USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
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Live Entertainment and Experiences: What Brands Need to Know in 2021
Adrienne Cadena, president of brand activation firm Havas Street, Maryanne Lataif, senior vice president of corporate communications at AEG and Jeffrey Cole, director of the USC Annenberg Center for the Digital Future discuss the impacts of COVID-19 on the industry and our lives, and the future of live experiences in 2021. This discussion is part of our series reviewing the 2021 Relevance Report, available for free download at annenberg.usc.edu/research/center-public-relations/relevance-report.
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