PR Future, the USC Center for Public Relations Podcast
USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
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Melissa Waggener Zorkin on Finding your Purpose — And Leading With It
Global CEO and founder of WE Communications Melissa Waggener Zorkin discusses how her agency helps their clients activate with purpose, and how she leads at WE with the voices of her diverse office front-of-mind. This discussion is part of our series reviewing the 2021 Relevance Report, available for free download at annenberg.usc.edu/relevance.
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