PR Future, the USC Center for Public Relations Podcast
USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
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Christopher Miller on Ben and Jerry’s Flavor for Activism
Christopher Miller, head of global activism strategy at Ben and Jerry’s, discusses how the company’s unique activism department works closely with the communications and marketing teams to help the ice cream company of peace and love embed social missions into their products and campaigns. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, available for free download at www.annenberg.usc.edu/gcr
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