PR Future, the USC Center for Public Relations Podcast
USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
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Damon Jones on CSR in the Age of New Activism: How P&G is Changing the Tide
Damon Jones, chief communications officer of Procter and Gamble, discusses how corporate advocacy and communication with activist organizations has helped the international corporation make positive changes to its business and to its impact on the environment. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, available for free download at annenberg.usc.edu/gcr.
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